(ide)ate is a human-centred design studio that helps brands think beyond the status quo.
...create a more inclusive hiring strategy for our clients?” Founder, Tech Recruitment Agency
… incorporate fresh thinking into our product design processes?” Exec., Big 4 Bank
…create a more inclusive & thoughtful go-to-market strategy?” Exec., Global Entertainment App
…co-design tech alongside folks with varying access needs?” Professor, Melbourne Uni.
Underserved communities are saying, listen to, believe & meaningfully include us in the design of your businesses products, services & strategies.
But without a way of connecting these stakeholder groups, the status quo persists, leading us to design short-sighted solutions that reinforce stereotypes, miss innovation opportunities & increase risk.
Our solution? Let's bridge this gap.
By bringing together a broad range of skilled people, including academics, advisors, thought leaders and folks with lived experience of exclusion, we help organisations see, explore & realise the tremendous potential that exists when we design beyond the status quo.
We work collaboratively with our community, NGO's & clients to deliver better products, services and strategies through:
38% of consumers are more likely to trust brands that do well with showing diversity in their ads
Inclusively designed products & services can reach & benefit up to 4x the intended audience
76% job seekers report that a diverse workforce is an important factor when evaluating companies
Employees of firms with diversity are 70% likelier to report that they captured a new market
Head of Sales
Outrace AI, Business Consultant & Peak Performance Coach