Inclusive strategies that grow your business.
(ide)ate Studio is a Diversity, Equity & Inclusion (DEI) consultancy that helps business-to-consumer (B2C) companies realise the business benefits of DEI, so that together, we have a much better chance at achieving social justice outcomes.
“Why do we need this DEI stuff?”
Shifting demographics, industry fluctuations, technological advancements, and rising social awareness have made Diversity, Equity & Inclusion (DEI) a business imperative in recent years.
It’s more than a trend or buzzword. It is about the intentional, strategic integration of diverse experiences and perspectives, dismantling outdated structures that hold people back and building environments where everyone can thrive.
Yet, many businesses find themselves without a clear roadmap to move beyond rhetoric and ignoring this shift isn't just a missed opportunity – it's a liability.
Businesses clinging to the status quo risk irrelevance, lost revenue, and even reputational damage.
The good news? You don't have to navigate this alone. If you’re ready to grow in a diverse market, get in touch.
How exactly does being a diverse, equitable and inclusive organisation support various business functions?
-
Employees of firms with diversity are 70% likelier to report that they captured a new market
+70% of Limited Partners (LP’s) include Environmental, Social & Governance (ESG) in their due diligence
-
59% of people say they are more loyal to brands that stand for diversity and inclusion in their online presence incl. advertising
In more than 90% of the simulations run by Facebook, diverse representation was the winning strategy for ad recall lift
-
Inclusively designed products & services can reach & benefit up to 4x the intended audience
Diversity of thinking has been found to enhance innovation by ~20% and better equip teams to identify risks
-
76% job seekers report that a diverse workforce is an important factor when evaluating companies
With a strong employer brand, recruiters experience 43% less friction introducing your company to top talent
OUR PROGRAM
Businesses and communities can thrive together and we’re excited to show you how through our Building Better Business program
Our Building Better Business program is an affordable 9-month program designed to simplify the DEI journey, guiding you through three distinct phases towards sustainable, inclusive growth.
There are only 3 spots left for our Building Better Business program intake for June.
Ad-hoc Services
We recommend a holistic approach to DEI however, if our Building Better Business program isn’t right for you, we also offer the following services:
-
How might we… uncover new growth opportunities?
We conduct research to identify untapped market opportunities, understand the needs and preferences of diverse customer segments and create tailored strategies for sustainable growth.
-
How might we… ensure our DEI efforts are meaningful, effective & sustainable?
We’ll create inclusive workplace strategies that attract and retain diverse talent and align with your business goals and values.
-
How might we… upskill our workforce to sustain DEI?
Our workshops are designed to empower employees to understand and implement DEI principles within the organisation.
-
How might we… build more inclusive & loveable products & services?
We work with you to develop inclusive products, services, and marketing campaigns that resonate with diverse audiences.
-
Have a quick DEI question you’d like some guidance on? Book a call via our Contact form just above the footer of this page
*Quick chat are 15 minutes and under or via email correspondence
Testimonials
Outcomes
•
Respectful Dissent
•
Diversity
•
Equity
•
Inclusion
•
Innovation
•
Justice
•
Transparency
•
Outcomes • Respectful Dissent • Diversity • Equity • Inclusion • Innovation • Justice • Transparency •
Diversity
•
Equity
•
Inclusion
•
Innovation
•
Justice
•
Transparency
•
Outcomes
•
Diversity • Equity • Inclusion • Innovation • Justice • Transparency • Outcomes •
FEATURED IN
(Linked on click)
What makes us different?
-
We won’t force a DEI strategy on anyone who doesn’t want it or doesn’t feel they’d benefit.
However, if the type of work your organisation does involves solving complex problems, serving a diverse user base, using creativity, and making independent decisions, then your company would probably benefit from a DEI strategy.
*ESG = Environmental, Social & Governance
Don’t believe us? Take our DEI Dilemma Quiz to find out →
-
Successful organisations are diverse, but they aren’t arbitrarily diverse.
We use evidence-based strategies to create inclusive environments that support innovation, decision-making & problem-solving within teams.
-
Our services have the power to change the future and define how others act.
We feel the weight of our decisions and stand behind them. We only win when you win.
-
Education alone doesn’t lead to change.
We use learning & behaviour change models to help individuals and organisations relate, re-think & advocate for positive change.